Yes, you read that title right. Fox Searchlight has picked up the story behind how a low level Frito-Lays employee’s idea to make a spicy cheese flavoured snack turned him into a high level executive is going to made into a movie.
The film follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.
If the script is nearly as good as good as the Flamin’ Hot Cheetos sales we might be in for a treat, but at this point, I’m not sold.