James Cameron’s AVATAR, coming to theatres this December, has got to be the most anticipated films of the last decade. Proof of this lies in the fact that the trailer on Apple.com has shatter the previously established viewing record by over 200% with 4 million hits on the first day. So, with the money machine of Hollywood being what it is, is there any surprised that a video game is to follow suit? Have a look at the trailer…
Much in the same way the film trailer doesn’t reveal too much about James Cameron’s “decade in the making” masterpiece, this trailer is also very ambiguous. The visuals are satisfying enough, but it mostly look like cut scene action. I still need to see player controlled gameplay before making a decision on whether I’ll be visiting the Na’vi home world with a controller in hand.
The game will be available on the following systems: PSP, DS, Wii, PC, X360, & PS3
The Trailer Press Release:
AVATAR TEASER TRAILER MAKES HISTORY, BECOMING THE MOST-VIEWED TRAILER EVER ON APPLE.COM
MUCH-ANTICIPATED FIRST-LOOK AT THE EPIC ADVENTURE FROM
“TITANIC” DIRECTOR JAMES CAMERON NETS OVER 4 MILLION STREAMS, SHATTERING PREVIOUS RECORD OF 1.7 MILLION
LOS ANGELES, (Friday, August 21st, 2009) – Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.
On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.
The record–shattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes – in 3-D – prepared especially by Cameron for this event. The extended look at AVATAR unspooled for two showings only Friday evening. The U.S. showings were held in select IMAX® 3-D theaters, and international unveiling were in select digital 3-D and IMAX® 3-D theaters. Reservations for all showings were completely booked.
In addition, Fox took the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft® unveiled the trailer for their video game James Cameron’s Avatar: The Game, and Mattel revealed the action figures for the film’s Avatar and alien Na’vi characters.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 18, 2009.