Transformers Sets 2007 Record

More than meets the eye? Not this time, as Michael Bay’s Transformers takes the crown so far in 2007 as the DVD champ, selling over 8 million units.Check out Shane’s review of the Standard Def and HD DVD here and continue below for the full breakdown.
From Home Media MagazineThe home entertainment industry got a much-needed shot in the arm last week when Paramount Home Entertainment’s and DreamWorks’ Transformers set a first-week DVD sales record for the year: 8.3 million units sold in the first six days since the summer theatrical blockbuster’s Oct. 16 release. The film also set a 2007 record for first-day sales, with consumers buying more than 4.5 million units on the DVD’s Tuesday street date. “Transformers” also sold more than 100,000 HD DVDs that day and 190,000 HD DVDs its first week, setting two additional sales records. “The performance of the Transformers DVD and HD DVD has demonstrated the phenomenal success of this global franchise,” said Kelley Avery, president of worldwide home entertainment for Paramount Pictures. “We’re happy to be kicking off the fourth quarter with a title that clearly shows home entertainment releases are still an event that drives consumers into stores, which is a win for both content providers and retailers.” Transformers, directed by Michael Bay and executive produced by Steven Spielberg, earned $316.5 million in U.S. theaters, with a total global box office of more than $700 million.

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